My Role Web Developer, Platform Engineer, and Architect
Description Designed and deployed serverless checkout engines and private, metadata-driven client portals for luxury retail environments demanding elite authentication. Streamlined multi-input checkout into a structured, linear workflow, lifting conversion by 30% in month one.
A luxury watch retailer came to me with a Wix site that looked good but converted poorly: testimonials were buried, and the checkout process was a single wall of confusing inputs. I redesigned the landing experience to build trust faster, moving testimonials and company story above the fold, then rebuilt checkout as a step-by-step, linear flow with no more than five inputs per screen. Conversions rose 30% in month one.That project became the blueprint for the Digital Vault: a private, single-use access architecture for high-touch B2B and luxury clients. Using Next.js, Node.js, and AWS S3, I designed serverless checkout engines and secure metadata client portals, with Auth0 Actions and OAuth 2.0 enforcing zero-trust access without adding friction for the end client.The architecture uses a Post-User-Registration Auth0 Hook to enrich and sync client profiles server-side, keeping sensitive identity logic decoupled from the application backend, reducing database query load, and preventing downstream code complexity as the client list grows.