Founder / Solutions Engineer
Stricker DigitalChicago, Illinois
Ran the full cycle for RedtailLuxe, a luxury watch retailer: discovery surfaced trust gaps and checkout friction, then demos and a proof of concept closed the deal in about a month, followed by a 30% conversion lift in month one. Lead technical discovery on every engagement, assessing current-state architecture, business goals, pain points, and budget before proposing a solution. Design and pitch solution architectures (React/Next.js, Node.js/REST APIs, AWS, third-party integrations), explaining tradeoffs like payment security and SEO in plain language that wins buy-in. Built a multi-tenant SaaS e-commerce platform on Next.js and AWS serving multiple live clients, with Clover, Square, and Converge payments, OAuth 2.0 authentication, and AI admin tools. Designed and deployed PCI-compliant AWS infrastructure, including static IP configuration and payment processor authentication; learned Lightsail in one week to launch a florist's Converge integration before Valentine's Day. Drove 24-43% conversion gains across client projects, instrumenting GA4 up front on every engagement to measure outcomes and prove ROI. Built the pipeline from scratch with 2,000+ cold calls and a Gemini research workflow that cut prospect research from 30 minutes to under 2.
August 2025 - Present